Partner with us

Reach the
goalies who
buy gear.

Crease Culture is the only community built entirely for netminders. Our audience doesn't just watch hockey — they play it, obsess over it, and spend real money on gear. If your brand serves goalies, this is where they live.

4,200+
Active goalies in the community
38
Cities with active members
78%
Members who play at least weekly
100%
Position-specific — zero filler content
Our audience

Who reads
Crease Culture

44%
Rec & beer league goalies
Adults playing 1–3 times per week in organized leagues. Active gear buyers with disposable income and strong brand loyalty once they find what works.
31%
Women new to hockey
Inspired by the PWHL and Olympics. First-time gear buyers with no existing brand loyalties — the highest-value audience segment for gear brands right now.
25%
Intermediate & competitive
Higher-level players with premium gear budgets. Highly influential in the community — their gear choices trickle down to rec league players.
Partnership options

What we offer

📝
Sponsored Content
Your gear, your story — written in Crease Culture's voice. Authentic reviews and features that our audience actually reads.
Gear review or feature article
Distributed to full community
Permanent listing in Gear Locker
Social amplification included
📧
Newsletter Placement
Direct access to our subscriber list — goalies who opted in specifically for goalie content. High intent, high engagement.
Featured placement in weekly send
Custom copy written by our team
Click and open rate reporting
Dedicated sends available
🔗
Affiliate Partnership
Low-risk, performance-based. We recommend your products across the Gear Locker and Drill Library. You pay per sale.
Integrated into relevant content
Gear Locker featured placement
Monthly performance reports
No upfront cost to start
From the community

What our members say

"I started playing after the PWHL launched and had no idea where to look for goalie-specific stuff. Crease Culture is the first place that actually speaks to me — and honestly the reason I finally bought my first set of real pads."
— Aisha M., Philadelphia · New to the net
"I've been playing beer league for 12 years and this is the first goalie community that doesn't feel like it's made for NHL prospects. The gear discussions alone are worth it — I've saved money and bought smarter because of this community."
— Tom H., Philadelphia · Beer league
Get in touch

Let's work
together

Crease Culture reaches the most engaged goalie community on the internet — rec league players, women new to the sport, and beer league lifers who actually buy gear. Let's talk about how we can work together.

Contact us for rate information. We'll respond within 48 hours with partnership options tailored to your brand and budget.
Send us a message
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No spam. No cold outreach passed on to third parties.
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